The platform is rolling out a fresh option that enables them to reduce the amount of AI-created media appearing in their feeds. This move comes as the service disclosed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale rollout. This shift coincides with a increase in content created by AI, driven by emerging content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is often nonsensical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we aim to give people the option to see more or less of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
TikTok announced that there are now over a billion videos on its app labeled as made with AI. In total, over 100 mn media items are added to the service every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI-generated videos they view by accessing the topic control option in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting include news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to identify convincing artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any believable AI video that is without a tag can be deleted under its community policies.
Furthermore, the service will henceforth add an “AI-made” tag to content created with its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also launching a $2 million AI literacy fund for specialists and organizations to create educational content about responsible artificial intelligence. This program will assist educational bodies specializing in teaching coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, following discussion over intentions to make redundant a large number of safety staff in Britain. It is expected to cut 439 jobs in its content moderation division in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most distressing content before it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is why a lot of the machine support is making a difference work at speed.”
